Interactive Poster Design and Grid Analysis

In the first poster, the Cahaba River Fry-Down, the design is well held together without needed to fill all of the white space. A textured/light colored background helps to make the page feel less empty and minimalistic, but does not distract from the design. The color and texture also suits the outdoorsy fish fry contest theme. The grid is set up so that there is a lot of breathing room around the images, and all the text fits in perfectly with the grid. It only utilized the two middle columns in the four-column grid, and this works well because the minimalistic image provides a lot of breathing room in contrast with the tight text below. The hierarchy is handled well. Using an eye-catching image the draws your eye into the title makes the title and image stand out the most. Used as an accent, the blue color really draws the eye around and gives it a pop of color, as well as a break from the black and white colors.

 

In the second poster, the blue Lisa Randall poster, there is a lot of well-used negative space. There is a lot of space given around each element of the design to separate each element. There is a five-column grid horizontally and vertically. The pops of color draw in the lips draw the eye around, but don’t overpower the text. What makes this poster really work is that all of the text and images are carefully placed into the grid. Lisa Randall is the most important element of the page, so it is the biggest and right in the center of the third column. The sub-header below is also capitalized to make it stand out, but not too much. Although each text element is separated, they all work well together through the integration of the five-column horizontal and vertical grid.

In the third poster, the Work For Free poster, there is a lot of negative space that is well used. The page does not feel empty at all though, because the negative space has a color, as well as a slight texture. It also has a different colored border, and an interestingly integrated design that blends into the border. The five-column grid helps align everything. The pop of red color also helps draw the eye throughout the poster. The shredded paper really draws the eye all throughout the poster and makes everything come full circle. The main element of the page is the image, and you eye goes there first, and then in drawn all around the page, making it work hierarchically.


Below are the drawn out grid structures for the three posters.