Elements of Typographic Style, 9-11, 17-24, 93-118

Kristen Riello

Professor Marchese

IDD 270

February 2014

Elements of Typographic Style, 9-11, 17-24, 93-118

1.     There are several items introduced as "first typographic principles". Please list them and explain them in 1-2 sentences each.

     The first typographic principle is that typography must honor its content. It has to catch the viewers eye and then inform the viewer simultaneously. Being both legible and readable is also very important.

    The first typographic principles, unique to only humans, are based of the proportions of the human body; specifically the eye, the hand, and the forearm. It is also based on the anatomy of the human mind. Another principle is to make sure that each letter has its own life and dignity. Each letter is its own entity. If each word is well written and coordinated together, than the typeface must follow the same principle. One of the last principles is that there is a style beyond style. Font picking cannot be just random, but it has to be carefully thought out.  

2.     What are a few technical considerations when choosing type? Make sure to explain them if they are new concepts to you.

    A few technical considerations when choosing type are to “…choose and use the type with sensitivity and intelligence.” (22) Each letterform has its own personality and style. When choosing a font it has to work simultaneously with whatever the words are. The key concept of creating type and making type work together is harmony and balance. “Shape the page and frame the textblock so that it honors and reveals every element…” (23) The words need to work together to form one harmonious message that is clear and concise.

3.     What are a few practical considerations when choosing type? Make sure to explain them if they are new concepts to you.

    There are several practical considerations when choosing type. Choosing typefaces that work well with the subject and the message are essential. Overcrowding the type with extra anything only makes the text less legible. Choosing a typeface that can already perform the needs of what you would like is also very helpful, as opposed to the user doing it. If you need special characters, it is best to pick a font that has well designed versions of those characters. The most practical consideration when it comes to type is to always remember to pick the font that works best with the text.

4.     What are a few historical and cultural considerations when choosing type? Make sure to explain them if they are new concepts to you.

    The first historical and cultural consideration to keep in mind when selecting type is to choose a type face that is historically relevant to the text. If one works with old text, the font does not need to be “old” as well. Using the most modern version of the typeface is suggested to go along with the text. Choosing typefaces that each have their own individual spirit and characteristics that match the text are also important in regards to culture. The readings discuss how the font the designer chooses is like choosing a piece of their own history and culture.

5.     Beginning on page 102 "The Multicultural Page", explain some of the guidelines for choosing typeface combinations.

    Some guidelines to follow when choosing typeface combinations are, firstly, to stick within the same font family. In most cases, only one font is truly necessary. The utilization of italics and bold can help alter the font slightly, but can also be used on their own. However, as the reading points out, you hardly need either of those, and it suggests that one should “ask yourself whether you really need it at all.” The readings also advise against unnecessary characters. Keeping the text as simple and legible as possible is key.