Sunday, February 16, 2014

Elements of Typographic Style Readings 25-60

1.     Explain what typographic color is, and the four things that determine it.

Typographic color is the darkness or blackness of the letterforms in mass. It is the density of the texture on whatever the type is placed on; digitally or written pages.
The spacing between the letters, the spacing between the words, the spacing between the lines, and the design of the type determine typographic color. 


2.     When is it okay to use justified type? When should you use ragged type?

It is okay to use justified type when is it a 40 character line. Justified type can depend on how the text looks with it as well. It depends on the style and design of the font.
One should use ragged type when it is being used with sans serif and monospaced fonts. Some type looks better ragged as opposed to justified.


3.     How should you choose your leading style?

One should choose the leading style based on the typeface and how much space is needed between baselines and the measure of the type. Sticking with a basic leading that best suits the typeface seems to be the most highly suggested.

4.     List at least three of the hyphenation rules that you think are most useful/surprising to you.

A hyphenation rule that was the most surprising but also useful, in my opinion, was to not begin a page of paragraph with the last line of a paragraph. This was something we discussed in class and reading more about it was very informative. Another rule that was surprising was that you should leave at least two characters behind and three forward when hyphenating line ends. This was a concept I did not fully understand, but it was still surprising and also it seems useful. Also, not consecutively using more than three hyphenated lines. That makes a lot of sense when you think about it, but it was an interesting point.


5.     What are some things you can do to create contrast? What should you not do?


To create contrast there are several things that can be done. Changing the scale,
weight, typeface and capitalization of letters are strong ways to create contrast. Bolding and italicizing the font is one of the most common ways one creates contrast. One should not emphasize the punctuation along with the text when trying to achieve contrast, also known as cluttering the foreground. Also, not immediately bolding or increasing the size when you want something to stand out. There are several different options when trying to create contrast and you should think outside of the box before just immediately using the standing contrasting methods.

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